Record-setting Italy once again takes center stage in New York

Summer Fancy Food Show 2023, June 25 to 27, at the Jacob Javits Convention Center in New York

The magic of New York, for the biggest trade event dedicated to specialty foods in North America, which many industry professionals consider the Olympics of food trade shows on a global level.

The stars of the show for many years, Italy’s excellent products, which will come to life in the traditional Italian Pavilion, once again the largest exhibition space in the entire show’s international area, with more than 300 companies present, 308 stands overall for a total of more than 30,000 sq.ft.

An Italian Pavilion which, as always, will present the entire range of Made in Italy food and agriculture products under the umbrella of the distinctive banner, “The Extraordinary Italian Taste.”

There will be plenty of new items and attractions; the Italian companies will be in a dedicated area, with a strong visual impact created by a structure featuring colors and images of Italy recalling the quality of the products on display.

Show Cooking and a Wine Tasting station, organized by the companies at their stands, which will feature Italian chefs and sommeliers, preparing dishes, tastings and demonstrations of recipes from the great Italian tradition.

New for 2023 is the presence of Giallozafferano, which will bring its experience in traditional and creative cuisine to the Summer Fancy Food Show, offering live show cooking and exciting stories related to the world of food.

The Giallozafferano show cooking stars will be: the Cooker Girl, the girl with the red apron, who is a Tik Tok sensation; Chef Daniele Rossi, with his more than 3 million followers, who will create unique dishes; and Mattiastable, one of the most beloved emerging talents in the United States, who will bring his extraordinary ability in culinary storytelling, creating moments of inspiration for the show’s attendees.

The Specialty Food Association is the largest food network in the United States, founded in 1952 in New York, by importers and entrepreneurs. It is a non-profit association with 3,000 members in the United States and abroad.

In the period of January-March 2023, the Italy-US exchange increased +11.4%

In the same period of January-March 2023, Italy continued to record a consistent increase of +12.9% a little below the average EU +13.5% and it remains in 11th place among the US’s main supplier countries, with an increase in the market share to 2.3.

Regarding the sector progress of US imports from Italy, in the period of January-March 2023, the majority of Made in Italy sectors recorded increases, with food and agriculture products and beverages at +40.7%.

“Italy is synonymous with food specialties and the Italian Pavilion has always been an integral part of the Summer Fancy Food Show experience for the thousands of participants who attend our event each year.

As the Specialty Food Association, as a non-profit organization dedicated to the global promotion of high-quality food consumption, we consider it a privilege to work with Universal Marketing and to have ICE’s collaboration and constant support.

This year, again, thanks to their organization, this will be a show with many high-quality Italian products, much to the delight of the many American visitors,” stated Bill Lynch, President of the Specialty Food Association.

“Italy continues to present itself with the biggest international pavilion at the Summer Fancy Food Show, which has become an event not to be missed in the specialty food sector, at an international level,” declares Antonino Laspina, Director of the ICE Agency in New York, coordinator of the US network. “Food and beverage export has been going in Italy’s favor for years with many records. America is always looking for more and more Italian products, and we are working so that our products will find more and more outlets in this market.”
“At this year’s show, Italy brought together more than 300 companies under the auspices of the regions or individually. The common denominator is excellence, the quality and taste of Italian food. Visitors will have the opportunity to sample products that stand out for the purity of their ingredients, the careful production, the beauty of their appearance and, above all, for the Italian producers’ love for what they cultivate and offer the world.
The Italian Lounge will offer coffee, charcuterie, cheeses, wines and the traditional Italian aperitif. The Taste It Live space will host a series of presentations and tastings presented by Italian exhibitors.
The three days of the fair are very intense, however, a plate of good Italian food and a glass of good Italian wine always help. We are here, once again, ready to celebrate Italy at Summer Fancy Food!”

“We are truly proud of the work that has been done,” declared Donato Cinelli, President of Universal Marketing, the exclusive agent for Italy of the Specialty Food Association. “The US, now more than ever, is the ideal place to highlight the Italian product to the utmost.”
“In North America, our Made in Italy is having a ONE-OF-A-KIND season!”
“Summer Fancy Food is at the height of its success,” continues Cinelli. “To our great satisfaction, year after year, we record the satisfaction of Italian Food players.”
“As Universal Marketing,” concludes Cinelli, “we are very proud to be an integral part of the process of development, integration and growth that Italian companies are experiencing in the United States.